Privacy policy

Privacy Policy

Title Guardian processes personal data to safeguard property and identity from fraudulent activities and identity theft. See how here.


Title Guardian is a consumer-facing brand of First Guardian Ltd, a UK registered company with its headquarters in London. The company provides its services through its website, and The company values privacy and is committed to safeguarding all personal data in its control. This policy outlines how Title Guardian uses personal data, the lawful basis for using it, and measures taken to protect it. Before submitting personal information to the website and mobile application, users are advised to read and understand the policy.

Title Guardian is registered with the Information Commissioner's Office under ref: C1310485, which is the UK's supervisory authority for data protection. The company is the controller of all personal data in this policy and provides information on how it handles personal data when users interact with its services. The recipients of this policy include users of its services, third-party identity verification services, credit reference agencies, and potential customers.


  • Applicable Law: regulations relevant to the processing of personal data.
  • The Commissioner: the Information Commissioner's Office, responsible for regulating data protection issues in the UK.
  • The Controller: the company responsible for processing personal data.
  • The Data Subject: the living, natural person whose personal data is being processed.
  • Personal Data: all information that relates directly or indirectly to an identifiable natural person.
  • Processing: any operation performed on personal data, including storage, modification, reading, and transfer.
  • The Processor: the company processing personal data on behalf of the controller.
  • The Services: software and services that facilitate the setup of new accounts and protection plans.
  • The UK GDPR: the retained EU law version of the General Data Protection Regulation ((EU) 2016/679).

Title Guardian's role as a Controller

This policy outlines how Title Guardian, as the Controller, processes personal data. It determines the purpose and methods used in processing personal data, including what personal data is collected and how long it is stored.

Legal Basis

Title Guardian processes personal data based on consent or performance of a contract. It processes personal data only when it has a legal basis for doing so.

Title Guardian's Processing of Personal Data

As a data processor, Title Guardian clearly articulates and showcases how it complies with the regulations governing the handling of personal data. This segment provides insight into the categories of personal data it handles and the legal basis under which it processes the data.

Title Guardian processes personal data to safeguard property and identity from fraudulent activities and identity theft. It may collect, manage, and store personal data for various reasons, including contact details, personal financial details, information on product or service usage, IP address, and property address(es). Title Guardian takes great care to protect personal data and only uses it for legitimate purposes.

How do we collect your Personal Data?

Title Guardian collects personal data at the beginning of the registration process including your name, email address, mobile number, any Queries/ requests as submitted via online form.

We collect your payment details through our partnership with stripe. We do not store your card data on our app or servers, we process your payments in line with the Stripe privacy policy.

We verify your identity with Onfido. We do not store your identity documentation on our app or servers, we process your identity verification in line with the Onfido privacy policy.

We verify your property ownership with HM Land Registry and store the property Title Register on your account.

How do we use your Personal Data?

Title Guardian collects personal data and uses this data to verify property ownership.

Title Guardian using your personal data for ongoing purposes of preventing fraud.

How long will your Personal Data be stored?

Title Guardian stores personal data for the purposes of fraud prevention and will store this data as long as necessary, depending on the lawful basis for processing. It regularly reviews and deletes outdated or redundant personal data to ensure that the information it holds is accurate and up-to-date.

If a user wishes to delete their account, they can delete this inside their account or they can email the Title Guardian support team at and verify their identity. Following successful verification of the user’s request, the support team will delete all associated data, records, information, and trace of the account permanently from the Title Guardian servers and databases immediately and notify the user accordingly.

How long will your Personal Data be stored?


We may use UXCam, which is an analytics solution. UXCam may record: Screens visited, Interaction patterns (such as screen actions, gestures: taps, scrolls), and Device details (Type, Version, Model, Operating System). We are using the information collected by UXCam to improve our app.

UXCam does not collect personally identifiable information and does not track your browsing habits across apps. For more information see Privacy Policy for Information Collected by the UXCam Service.

UXCam is used for mobile app visitors and users only.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site

Hotjar is used for website visitors only.

Your rights

Users have the right to access information about the processing of their data, rectify incorrect personal data, request deletion of personal data, object to personal data processing, restrict processing of personal data, receive personal data in a commonly used and machine-readable format, and withdraw consent for processing personal data. Users can exercise these rights by contacting Title Guardian at

Transferring personal data

Users Title Guardian may transfer personal data outside of the UK to third parties who process personal data on its behalf. It ensures that the level of protection provided is adequate and in compliance with applicable law. It may be required to share personal information with designated authorities to comply with obligations under applicable law or legally binding judgments.have the right to

Our processors

Title Guardian shares personal data with third parties in certain situations, including IT suppliers for cloud storage, credit reference agencies, and communications services. It takes measures to ensure privacy is protected when it transfers data.

Our processors

Title Guardian shares personal data with third parties in certain situations, including IT suppliers for cloud storage, credit reference agencies, and communications services. It takes measures to ensure privacy is protected when it transfers data.

Security measures

Title Guardian implements technical and organisational measures to protect personal data from loss, misuse, and unauthorised access. Organisational measures include internal governance documents, effective login and password management, and physical security measures. Technical measures include encryption, access control mechanisms, access logs, secure networks, and firewalls. The company regularly conducts data backups and security protocols and inspections to maintain effective security.

User Profiling

Title Guardian will not profile any customers for marketing purposes, our sole purpose is to protect the user from fraud and identity theft.

Cookie Policy

Title Guardian uses cookies to analyse website usage to offer the best user experience. Users who disable cookies may not be able to access some features of the website.

Lodging a Complaint

First Guardian Ltd (Trading as Title Guardian) only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.

First Guardian Ltd

John Daw

We Work, 123 Buckingham Palace Road, London, England, SW1W 9SH  Email

The Information Commissioner’s Office (ICO) can be contacted at: -

Information Commissioner’s Office

Wycliffe House

Water Lane




Telephone: 0303 123 1113 (local rate) or 01625 545 745 (national rate)

Fax: 01625 524 510


Changes to this policy

Title Guardian reserves the right to revise and update its Privacy Policy. It will make every effort to inform users of significant changes to the policy.

Contacting Us

For queries regarding personal information, users can contact Title Guardian at The company is located at We Work, 123 Buckingham Palace Road, London, England, SW1W 9SH.  

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